Here are a few to get you started...

[alvin201]

Two more oldies:

San Francisco (1936) I believe has rigs responding to the earthquake and fires.

In Old Chicago (1937) has rigs responding to the Great Fire; also I believe scenes of telegraph office when alarm is turned in.

I think both show horse drawn tiller trucks.

[pgoogs]

You can add Bolt and Chicken Little to the list.  Can you tell I watch a lot of kid's movies with the kids LOL

Paul

[pgoogs]

Towards the end of "Bedtime Stories" Adam Sandler is riding a motorcycle and comes head to head with a fire truck.

Paul

[grumpyff]

1985's A View To A Kill.  James Bond (Roger Moore's last film as 007) steals a San Fransisco ALF tiller after a fire a City Hall.

[pgoogs]

Trial By Fire aka Smoke Jumper is a movie about a female FF that becomes a Smoke Jumper from 2008.  Shows some older rigs when she is a FF.  Kinda cheesy movie but it's still a fire fighter movie.
Paul

[mustang66]

sienfeld! you know, the episode where kramer gets a scanner and tells the fdny of better routes to take. then they get a call, he goes down the pole, and knocks out the tiller man. so, kramer saves the day! very funny stuff! kramer is like a modern day 3 stooge! he is so funny!

[mustang66]

ok, lets not forget the 3 stooges when they steal the chiefs new car to go party with some girls! hey, that scenerio could play out today! but with more serious results! nyuk! nyuk! nyuk!

[bulldogboy]

There were several episodes of "Leave It To Beaver" where Beaver, whenever he was
experiencing adolescent angst, would visit the local firehouse. There Gus, the old fireman,
would dispense pearls of wisdom that solved all of Beav's problems. Gus was a 1950's
fireman straight out of Central Casting; he always was leaning back in an old chair and
wearing his bell cap.

[shermanator]

In A Christmas Story, A fire truck shows up when a kid gets his tongue stuck to a pole. 

[START WATER]

GOTO YOU TUBE  MANY  OLD VIDEOS WITH HORSEDRAWN RIGS  AND  HERE ISN ONE I JUST FOUND

                            WINDJAMMER MOVIE  ITS A TALL SHIP  GOING AROUND THE WORLD AND THEY RIDE WITH THE PHILADELPHIA FD  ITS A 1950 ALF TRACTOR DRAWN LADDER  , AND THEY SHOW A 1941 AUTOCAR   AND THE  CHIEFS  CAR

[MilFireGuy]

During the opening minutes of the 1955 movie "Summertime" with Katharine Hepburn a siren is heard and a shot of fire boats "Turning Out" from their canal fire station in Venice can be seen.

Over

[jonesfireapparatus]

Taxi Driver had a ladder drive by when he was in the coffe shop

[jonesfireapparatus]

how bout horror at the wax muswum with vinson price - had a old steamer best I remember

[bulldogboy]

  Don't forget "The Simpsons". The Springfield Volunteer Fire Department is led into
  battle by Chief Apu; all the town characters belong to the department. Of course,
  there is also the never ending Springfield tire pile fire.

                                      bulldogboy

[Engine33Truck]

A fashion show a friend of mine was watching recently, I think what to wear or something like that, I walked in where she was watching it, the two hosts were walking up to a large crowd and in the background one of FDNY's rescues was parked on the curb.  It wasn't close enough to tell which one it was, but it was an E-One/Saulsbury.